The 10 Top Reasons Why Startup Fails In 2024: Will Yours Be a Startup Failure Too?

Reasons for Startup Failure

why startup fails

Launching a new business is far more difficult than most people think. Businesses that are so tuned to their niche that they can operate with little advice from founders are exceptional. However, why do so many companies fail within the early years? Lack of resilience in the face of unexpected challenges is a key reason why startup fails to navigate uncertainties successfully. Although there are a variety of reasons, here are some things you should know before building a successful startup. 

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How many New Businesses Fail? 

So, when discussing startup failure rates, it’s important to remember one thing:

  • Are you referring to the failure rates of new businesses in general (including traditional businesses such as the new hairdresser salon)?
  • Or are you referring to the failure rates of innovative and scalable business concepts?

A small business is defined by the Small Business Administration (SBA) as an enterprise that employs fewer than 500 people. This implies that many companies that appear to be very large are actually “small” in technical terms. According to the definition, these small businesses employ 47.1% of the working population in the United States (as of 2017), so their expansion and prosperity are essential to the country’s economy. Scaling too quickly or prematurely is a common mistake explaining why startup fails to establish a solid foundation.


Two common mistakes made by founders were found in an analysis of failed start-ups: they ignored to involve the right stakeholders and jumped into an opportunity without first doing enough research.

Facts for Startup Failure Rate: 

Recent research shows that 90% of startups fail over the years, which means the startup success rate is around 10%:

  • 21.5% of startups fail in the first year
  • 30% fail in the second year
  • 50% fail in the fifth year
  • 70% fail in the tenth year

It doesn’t seem to matter whether the startup is a household name like WeWork or MoviePass, or if it is so small that no one beyond a tiny and specific niche has ever heard of it. Startups in general are more likely to be unsuccessful. 

The good news is that we know why these businesses fail, and we can learn from these startup failures in 2023. 

10 Reasons Why Startup Fails & Common Mistakes to Avoid

From lack of product-market fit to businesses running out of cash, we break down the top 10 reasons for startup failure by analyzing top startup failure post-mortems.

1. Lack of Market Understanding

why startup fails

The primary reason why startup fails is often a lack of market demand for their products or services. Many entrepreneurs enter a startup with high hopes of selling a million units in the first year, but without a clear understanding of the market need for their product. It is impossible to drive significant creativity without an in-depth knowledge of what is accessible. Startup founders reason that everyone wants their latest gadgets or devices and that if they can get a few investors to provide enough venture capital, they can stay in business for a while before realizing that they’ll never make the kind of profit they expect. 

Inadequate market research is a key factor contributing to why startup fails, as it results in a misunderstanding of customer needs. The market is enormous and contains many pitfalls, it’s no surprise that many startups can’t accurately predict their chances of success. While some models and tools can provide insights into the possibility of entrepreneurial success and its importance, there are many times when there is no way to predict success or failure until the product is launched and the results are observed. 


2. Changing Market Conditions

One of the primary reasons for failure is finding out that there is little or no market for the product they created.  When people involved in a startup have a precise understanding of the market, market conditions change before the startup is established enough to deal with those changes. Here is a brief elaboration of how changing market conditions can impact new businesses:

Shifting Consumer Preferences

As consumer preferences shift, startups may find it difficult to keep up with changing demands. Failure to pivot or modify offerings to align with these shifts may result in decreased sales and relevance.

Technological Advancements

Starting a business and being successful means you have to have the potential to disrupt industries. Startups that do not adopt or integrate new technologies risk being outpaced by competitors or becoming obsolete. 

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Increased Competition

When new startups or established companies enter the market with innovative solutions, competition may increase. Startups that fail to differentiate and innovate risk losing market share.

Economic Instability

Economic changes, such as recessions or market downturns, can have an impact on consumer spending habits. Startups that depend excessively on a stable economy may struggle during economic uncertainty which can lead to business failure. 

External Circumstances

Events beyond our control, such as pandemics, natural disasters, or changes in geopolitics, can have a significant impact on markets. Startups that are unprepared for or unable to navigate such events may face significant difficulties.

Regulatory Changes

Changes in regulations or legal obligations within an industry can lead to failure for startups, especially if they are unprepared or lack the resources to adapt quickly.

Supply Chain Disruptions

This is one of the biggest reasons startups failed in the past. Supply chain disruptions, whether caused by geopolitical factors, trade restrictions, or unexpected events (e.g., natural disasters), can have a significant impact on startups that rely on smooth operations.

Development of New Business Models

 Startup’s that fail to recognize or adapt to emerging business models may find themselves at a competitive disadvantage. For example, a shift from product-based to subscription-based business models.

Changes in Marketing and Distribution Channels

Changes in how products or services are marketed or distributed can have an impact on the visibility and accessibility of startups. Those who are unable to adopt new channels risk losing connection with their customers. Ineffective marketing strategies contribute to why startup fails by limiting their ability to reach and resonate with the target audience.

Changes in Cultural and Societal Norms

Changing cultural or societal norms can have an impact on consumer behavior. Startups that do not know these changes may struggle to connect with their target audience.

3. Poor Product-Market fit

Another common cause why startup fails is the failure to develop a product that meets market demand. This could be due to inadequate execution. It could also be a far more strategic difficulty, such as a failure to achieve Product/Market fit.  Poor product-market fit, where the product doesn’t align with customer needs, is a fundamental reason why startup fails.

Did you know?

Before product-market fit, startup founders overestimate the value of intellectual property by 255%.

Most of the time, the first product that a startup brings to market will not meet market demand. In the best-case scenario, a few modifications will be required to achieve the desired product/market fit.  In the worst situation, the product will be entirely flawed, requiring an in-depth revision. This is a clear indication that a team did not go out and validate their ideas with customers while doing market research. 

According to research,  it takes about 50 conversations with customers who are not friends to determine whether a product concept is going to be successful. Unfortunately, because most founders come from a technical or product background, they find it difficult to conduct 50 cold calls to customers and therefore skip this step before starting to build the product. 


4. Financial Mismanagement

why startup fails

Another reason why startup fails is due to lack of funds. Most startups rely on founders and investors to fund them until their product or service begins to generate revenue, and if that doesn’t happen quickly enough, investors often hesitate to continue to give in cash for an extended period. Businesses can master wealth-generation strategies that involve long-term planning, disciplined saving and investing, and making smart financial decisions over a prolonged period.

Suppose the startup does not make sufficient efforts to find new capital as the original capital runs out. In that case, it will soon discover that it cannot meet operating expenses under the proposed business model. Ensure that you raise capital at the best possible time and terms for long-term growth and success.

The most common reason why many startups fail is due to a lack of proper financial management.  Even if investors do not depart; new businesses can fail if they do not meet the needs of their customers or if their pricing is too high or too low. The failure to raise additional funding has an impact on the growth of a startup.

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5. Flawed Business Plan

why startup fails

Almost everyone is aware that having a business plan is a necessity for startups and that any small business should have one in its initial stages of growth to prevent failure. Having a business plan does not guarantee that it is a good one. You can even start a small business from home in India.  

An inadequate business plan can become the main reason why startup fails because it overlooks elements that become essential later on. As previously stated, some common business plan flaws include being too vague, miscalculating costs, underestimating production or marketing timelines, and getting key facts wrong when researching the market. 

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6. Poor Recruitment Practices

A poorly assembled or inexperienced team is a significant factor in why startup fails to execute their business plans effectively. Entrepreneurship is only effective when startups can hire the right people for their venture as many entrepreneurs turn business ideas into business opportunities. While some characteristics of good employees, such as people skills, perseverance, and problem-solving ability, are fairly universal, you may need more specialized skills for some positions if you want to be one of the startup success stories that everyone hears about.

Most successful early-stage startups will attribute much of their success to their team because unique people with creative ideas are better at figuring out how to make things work in the best possible way. The personality and character of your top team members are frequently reflected in significant ways in the organization. 

Similarly, if essential employees have serious flaws, they are likely to be reflected in the organization and often lead to the top reasons behind the failure of a business. 

7. Poor Foundational Partnership

One of the other reasons behind startup failure within a startup is when co-founders do not get along, it makes startup success difficult or impossible. Communication can be a major issue in partnerships that do not share a common vision and values. Partners do not have to be identical; in fact, it is often preferable for the startup if they have different but complementary strengths and weaknesses. They must, however, be on the same page and share the same goals for the company. Otherwise, it will eventually lead to conflict.

Partnerships do not usually begin badly. However, as time passes, some partners realize that their interests and goals for the startup do not align well, and there is a risk of failure unless its leadership can find a common path forward together.

8. Failure to Learn From Inevitable Mistakes

This is one of the most common causes of failure in today’s business world. There will be mistakes, miscalculations, and failures in any startup. Every startup does not follow a straight path to success but instead experiences many ups and downs along the way. One of the top reasons why companies fail is a lack of ability to learn from natural mistakes and make changes to become successful in the future. 

Persistence is essential for startups, but if changes to a better way of doing things do not occur, a startup may persist itself out of business. Persistence is only effective if the business model is sound and appropriate choices are made along the way. Also, startups need to be aware of new competitors and be willing to adapt to market changes. 

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why startup fails

This video provides invaluable insights and actionable tips to accelerate your journey toward success, whether you’re an aspiring entrepreneur or someone looking to accelerate your personal goals. 

9. Fierce Competition

One of the main reasons why startup fails is fierce competition, making differentiation and market penetration challenging. Not every business has the ability to face rivals successfully. Most businesses fail to perform well and are forced to close their doors. 

Did you Know?

Did you know that nearly 19% of startups fail due to competition?

Firstly, intense competition can result in market saturation and overcrowding within industries. When a large number of startups or established players offer similar products or services, startups find it difficult to differentiate themselves. This saturation reduces market share potential and makes it more difficult for startups to fail to stand out in a distinct niche, affecting their ability to attract customers. 

Furthermore, intense competition frequently leads to price wars as businesses compete for market share. Price-based competition to compete with rivals can have a significant impact on profitability for startups with limited resources. Lower profit margins make it difficult to continue operations, invest in growth, or maintain quality, affecting the startup’s long-term viability. 

Ignoring or misinterpreting customer feedback is a critical reason why startup fails to meet market expectations. To stand out and thrive in the face of these challenges, startups must focus on differentiation, innovation, customer-centricity, and operational efficiency.

10. Ineffective Leadership

why startup fails

Ineffective leadership is a significant contributor to startup failure, affecting various aspects of the organization and hindering its path toward expansion. In a startup, ineffective leadership can foster a toxic or disorganized work culture. Employee morale and productivity can suffer as a result of poor communication, inconsistent decision-making, and a lack of accountability. Employees may become disconnected if strong leadership does not exist to inspire and motivate them. 

Strong, adaptable, and visionary leadership is required to inspire and guide the team through challenges and opportunities, fostering an environment of innovation and sustainable growth and it also increases your chances of success. Internal conflicts or leadership issues are often cited as reasons why startup fails to sustain a cohesive vision.

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Key Takeaways

  • Only 80% of startups managed to survive after a year, as of March 2021.
  • Startups can avoid the problems of overconfidence and overestimation of future success by conducting extensive market research and analysis, asking for input from clients and industry professionals, and remaining willing to accept criticism and constructive criticism.
  • More than one-third of founders believe that running out of money causes startups to face problems. 
  • It is estimated that 1 out of every 10 startups will survive, while the other nine will fail during their first years of operation.

FAQs for Why Startup Fails

How can entrepreneurs change and modify their plans to avoid failure?

Listening to customer input
Keep up with the latest market trends
Change their business model to prevent failure

Why startups are losing money?

Although failure is disappointing, 84% of the founders who faced the possibility of failure said they would be open to starting a new business. Many small businesses have high operating costs. Not the fundamentals, such as salary and rent. The marketing costs, as well as the cost of acquiring new customers, are simply too high.


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