How To Plan Your Online Business Strategic Plan

 Strategic Plan to Build Your Online Business

Increasing sales is an important factor for business growth, so it is a general goal for various types of commercial activities. To improve your chances of meeting the desired objectives on time, we will teach you how to plan your online business strategy. Developing a strategic plan to build your online business, coupled with a detailed roadmap to achieve those objectives,  is essential for long-term success.

This article teaches you how to bring out the best in yourself when creating a strategic business plan, from setting goals to tracking your progress.

You will also learn how to differentiate yourself from the competition and captivate potential customers throughout their interactions with you.

Online Business Strategy is For Direction and Success

 Strategic Plan to Build Your Online Business

Trying to achieve your business objectives without a strategy is similar to trying to get to a place you’ve never been without a navigation system. No business, whether online or offline, can achieve its objectives without a strategy.

Why? A business strategy is a specific set of plans, actions, and objectives that outline how a company will compete in a particular target market. It’s the GPS that gets you to your destination – success!

Starting a business of any size requires a strategy to survive or thrive. So, we’ll review the components of your online business strategy required to start, run, and grow your online business successfully.

Why is it Important to have a Strategy for your Online Business?

 Strategic Plan to Build Your Online Business
  • It guides your business’s progress.
  • It lays out the vision and mission of a business.
  • It helps identify current and future trends.

Different businesses will have different strategies for a variety of reasons. The good news is that with the right tools, anyone can create a strategy.

Are you ready to start?

How to Create a Strategic Plan for Online Business Idea: Best Practices

 Strategic Plan to Build Your Online Business

Step 1: Set your Business Goals

 Strategic Plan to Build Your Online Business

Wondering why goal setting is important in business? The first step toward achieving your goals is crafting a strategic planning process to start an online business. 

Goals help you focus on the objectives you want to achieve and sustain your small business ideas. This means they have to be tracked and measured. The best part about online businesses is that every platform has a performance and measurement section that you can monitor.

Want to improve your business performance? Read this article to know more: 


But first, you’ll need to determine what you want to accomplish and when. Do not be afraid to start with broad goals. After that, you can get more specific and detailed. 

Knowing what you want to achieve will allow you to make the best decisions at the right time. Here are some typical goals and strategies for achieving them.

Increase Sales

If you want to increase online sales, getting more traffic to your website can help you do so in a variety of ways, including paid advertising and content marketing.

Building Awareness of the Business or Brand

Social media is a popular way to raise brand awareness among new and existing customers alike. It allows you to express your values and personality while interacting with the audience.

Expand your Email Marketing List

To encourage your customers to subscribe to the service of receiving your newsletters via e-mail, make sure that these activities revolve around audience-relevant topics, such as exclusive content or subscriber-only updates. You can also use an email address lookup tool to grow your email marketing list and create the best campaigns ever.

Step 2: Find a Business Idea that Works

 Strategic Plan to Build Your Online Business

You’re probably thinking, “That’s kind of obvious”. But you’ll be surprised at how many people struggle with the first step in starting a business. Although ideas come at us from all sides, you must find one that will thrive and grow in the online world.

In an increasingly saturated market, it is difficult to come up with a truly unique business idea that turns into business opportunities. That is okay. The key is to ask questions. And if there is an established business environment out there, consider how you could do things differently to stand out. Ask these questions:

What is your reason?

We are not just creatures of habit, but also reason. There is a reason for everything we do. The

question “Why?” is simple, and the answer serves as the foundation for any type of business.

What problem are you trying to solve?

Businesses exist to address problems. So, ask questions to figure out what people need. What is missing from their world? How can you reach out to them and improve and simplify their lives through the digital realm?

If others have already solved the problem, there’s no reason for you to back down. You might find a way to do it differently or better.

Whether you’re starting a new business or looking to improve an existing one, you must be prepared to conduct extensive research.

That comes next in step two.

What are your skills and strengths?

You don’t have to be an expert at everything, but you should be proficient at a few things.


It is always a good idea to base your business idea on your current skills, hobbies, and passions. Not only will it make it easier for you to launch your online business, but it will also make the process more enjoyable.Related: 20 GREAT SMALL-TOWN BUSINESS IDEAS: SUCCESSFUL SMALL-TOWN BUSINESS IDEAS

Strategic Plan to Build Your Online Business

Is your idea viable online?

Online business owners are shaping the future. So, try to find something that will work on the internet while also having the potential to grow into something bigger and better than you can imagine.

Did you Know?

By 2025, ecommerce businesses will account for nearly 25% of global retail sales.    

Step 3: Dig Into Market Research

 Strategic Plan to Build Your Online Business

Okay, you’ve reached the point where you believe you’ve discovered the perfect business idea. Now the time has come to put it to the test. Market research is the only way to test your business idea.

Market research will help you find potential customers to build and grow your business online. It combines consumer behavior and economic trends to validate, reduce risk, and enhance your business idea.

How to Conduct Market Research:

 1. Determine your research objectives.
Before you get started, determine what you’re looking for and what you need to know about your ideal customer.

2. Develop your research questions.
Ask the appropriate questions. This is where defining your goals comes in handy. The questions you ask are determined by your objectives and the information you desire to collect.

For customer research, you will ask questions about their age, interests, hobbies, where they live, where they shop, and any other information you believe is relevant.

This is an example of a question you could ask to better understand the online business environment:

Is there a demand for your product or service?

Is the economy stable in the areas where your product might be in demand?

How many people would buy what you’re selling?

What keywords do your customers use when searching for your product or service?

How many similar options are currently available to consumers?

How would your potential customers like to pay for these alternatives?

What is missing among current competitors?

You’d ask your competitors questions about who they are, where they are popular in the world, and what their strengths and weaknesses are.

3. Conducting Your Research
There are several ways to conduct your research. The commonly used methods are:

Online surveys
Social media polls
mailed questionnaires
Experimental website testing
Focus groups

Step 4: How To Stand Out From Competition

 Strategic Plan to Build Your Online Business

In a crowded online marketplace, how do you make your business stand out from the competition

By developing a unique value proposition (UVP) or unique selling proposition (USP), you articulate your product or service’s distinctive benefits, making it irresistible to potential customers. 

How to Determine Your Business’s Competitor’s & USP?

Brainstorm Ideas

Developing a business’s unique selling proposition (USP) is a collaborative effort involving various departments such as customer support, marketing, sales, finance, IT, product development, and HR. Gather input from each team member to brainstorm what sets your business apart from competitors.


Initially, responses may be broad, such as “Our product is superior” or “We offer exceptional customer service.

Identify Your Customer

Businesses frequently overlook the importance of understanding their target audience before promoting their products and services. Identifying your customers based on factors like age, location, gender, and income levels is essential. Once identified, creating specific buyer personas is crucial. The more detailed your understanding of your target audience’s characteristics, the more effective your marketing efforts will be.

Analyze Your Competitor’s

This step is all about market research. It’s important to know what options your target audience has before finding out what makes your product unique. Start by determining your direct rivals and giving each an in-depth analysis.

Explore related products that rival companies are selling and look into their marketing approaches. Keep a close eye on how they advertise their goods on websites, social media, and other marketing platforms.

List Your Strength’s

Reflect on your business’s strengths. What aspects make your products superior? Are your prices competitive? Do you offer a seamless experience for customers? What features distinguish your product?

Use your strengths to your advantage in your marketing campaigns to connect with your target market once you’ve identified them.

Know Your Weakness

This step is critical. Your weaknesses can only be overcome if you are aware of them. Once you’ve identified your weaknesses, create a strategy for improvement. For example, if your products are priced higher than competitors because you provide additional features, make sure to avoid mentioning pricing in your marketing.

Translate your USP into the correct words.

Once you’ve determined your USP, find a way to summarize it. Be clear and concise. 

Avoid using big words that make it difficult for customers to connect with your brand. For maximum impact, keep your unique selling proposition short and sweet.

Step 5: Understand the Behaviour of Your Target Audience

 Strategic Plan to Build Your Online Business

The key to making a sale is to understand your target audience well. Knowing your audience involves understanding their interests, how they spend their time, their purchasing habits, and what they do online.

Creating buyer personas doesn’t just help you plan for your online business strategy. It also establishes the voice and tone for your online store. It won’t be easy to generate sales if you do not speak the language of your potential buyers.


To know your target audience, you must understand their:

Demographics: These are the fundamental characteristics that define your customers. Consider what their profile would look like, including age and location.

Psychographics: This is where you will find insightful information. These questions explore deeper to determine why they do what they do. What are your customers’ preferences, habits, and behaviors?

Step 6:  Identify Your Unique Value Proposition

 Strategic Plan to Build Your Online Business

Online shoppers are spoiled for choice. How will you ensure that they prefer your company over others?

By developing a distinct value proposition (UVP), also known as a unique selling point (USP). A UVP or USP is a statement that expresses your product or service’s unique selling points to potential customers. Something they couldn’t easily obtain from anyone else.

Four key questions to ask when identifying the unique selling points of your business:

  • Who is your target audience?
  • Who are your competitors?
  • What problems do your potential clients face?
  • And how can you solve them?

Asking these questions will enable you to create a brief statement that includes the answers to them.

Here are some additional tips:

  • Genuinely communicate with the customer. Interact with them most naturally and easily as possible. You want to attract real customers, not robots.
  • Promote your unique selling points on your website, social media platforms, and other marketing materials.
  • Not everyone will interact with good unique selling points, which is normal, so you must create one unique selling point tailored to your target audience.

When determining your unique selling points, you should also consider your strengths and weaknesses. You can use the four-way analysis method known as the “SWOT method” to help ensure that your business provides sound decisions.

This type of analysis looks at strengths, weaknesses, business opportunities, and threats. Ask yourself:

  • What does my business excel at? These are your strengths.
  • What needs to be improved? These are your weaknesses.
  • How can I do business development, change, and improve? Here’s your chance.
  • What is or could happen internally or externally that will hurt my business? These are the threats.
  • When determining your unique selling points, you should also be familiar with your competitors’ activities.
  • Instead, you can always conduct a competitor analysis using free online tools. Start with search engines, which are the fastest way to find answers.

Step 7: Build Your Website

 Strategic Plan to Build Your Online Business

Nowadays, anyone can create a website. For those looking to break new ground in online sales, it’s as simple as finding a website domain that fits your vision.

Pro tip: Before you start building your website, decide on a business name. Your website’s name will be the same as your business’s name. Also, make sure your website (domain) name hasn’t already been used by another online business.

Did you know?

53% of mobile users leave websites within three seconds? So you have less than three seconds to get someone’s attention.

You can accomplish this through:

Keeping the design simple but engaging.
Making it easier to read and navigate.
Adding visuals and videos
Create a clear checkout system and ensure your website is user-friendly and mobile-friendly.
Ensure your website loads in 3 to 5 seconds.

Step 8. Create your Marketing Plan

 Strategic Plan to Build Your Online Business

Once you’ve identified your target market and tested the online market waters, you’ll need to create a marketing strategy.

Getting into business without a marketing strategy is like shooting in the dark. It is nearly impossible for customers to learn and hear, especially online where there is no passing foot traffic to draw new customers into your store.

What channels will you use to advertise?
This is when you identify the most effective online advertising channels for increasing revenue and growing your online business.

The best channel for your online business will be determined by the products or services you offer, the target audience, and other factors.

Here is a list of channels where you can advertise:

  • Instagram
  • Facebook
  • Twitter
  • Google Search Ads
  • Google Display Ads
  • Google Shopping

Once you’ve decided on your platforms, you can begin planning the steps you’ll take to promote your online business and the products you offer.

Get Set, Get Strategic

 Strategic Plan to Build Your Online Business

Without a strategic plan, you could invest resources, time, and money in business development initiatives that will not grow your company. A strategic plan is critical for coordinating your business development and sales teams. With a solid business development strategic plan, everyone will work toward your company’s overall success.

Strategic Plan to Build Your Online Business FAQs

Q. What is strategic planning in online business?

Ans. Strategic planning is a continuous process in which an organization determines its future direction by gathering all of its stakeholders to examine current realities and define its vision for the future. It examines its strengths and weaknesses, as well as the available resources and opportunities.

Q. What are the 7 elements of strategic planning?

Ans. A strategic plan consists of seven basic elements: vision, mission, SWOT analysis, core values, goals, objectives, and action plans.


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